PDF · Stage 01
Discovery brief
Audit findings, opportunity scoring, prioritized backlog. Yours to keep regardless of whether we continue.
Four stages. Clear deliverables. One team. You'll know exactly what's happening — and why — at every point.
Every stage has a clear input, a clear output, and a visible artifact in your hands. No mystery sprints.
We audit site, funnel, and tools. Map every leak. Talk to your team and a handful of customers. Surface the 2–3 highest-ROI moves before anyone touches code.
We turn findings into a prioritized roadmap: what we'll build, what we'll automate, what we'll deprecate, and the metrics each move is supposed to lift.
Two-week ship cycles. Design, code, integrate, automate. Live staging from week one of the sprint. Your team looped in via Loom + Linear. Nothing lands by surprise.
Monthly experiments against the baselines we set in week 2. Double down on what moves, cut what doesn't. The engagement keeps going only as long as the metric keeps moving.
Six deliverables you can hand to a stakeholder, an investor, or the next agency. Yours to keep, regardless.
Audit findings, opportunity scoring, prioritized backlog. Yours to keep regardless of whether we continue.
Roadmap, milestones, success metrics, risks. One document, one source of truth across the engagement.
Five-minute async video reviews so you stay current without another meeting. Easy to forward to stakeholders.
From week three on, you see progress in pixels — not just standups. Comment in-place; we ship the fixes.
Pre-flight checklist, redirect map, rollback plan, comms templates. Nothing improvised on launch day.
Ongoing metrics, experiment log, monthly review with a senior partner. The metric we picked in week 2 — tracked forever.
Two-week paid sprint. You leave with a roadmap whether or not you continue.
Sometimes - when the scope is genuinely clear and we've worked together before. New engagements almost always benefit from at least a 2-week paid discovery. It's the cheapest insurance against a 6-month rebuild.
About 2-3 hours a week from one decision-maker. More during discovery, less during build. We don't need committee approvals - we need a single empowered person who can say yes or no.
It will. We use a change-order protocol: any scope change goes through a 1-page memo with new estimate. No surprise invoices, no hidden hours.
Yes - Linear, Notion, Jira, ClickUp, or our own setup. We meet your team where they live.
It means in production, with monitoring, with at least one week of operating data. Not "deployed and forgotten." We don't close the engagement until the metric we set has a meaningful trend.